Pulse — Content Publisher
Create and publish discussion posts directly to the FreePermitApp community feed
New Post
Scraper — Control Panel
Monitor and trigger the Reddit permit data scraper on demand
Current Status
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What the Scraper Does
- Scans active subreddits (homeimprovement, DIY, homeowners, etc.)
- Filters posts matching permit-related keywords
- Minimum engagement threshold: 3 upvotes or 1 comment
- New posts appear in the Discussion section on FreePermitApp
- Automatically deduplicates — safe to run multiple times
Schedule
🕐 Auto-runs: Every 4 hours
⚡ Manual trigger: "Run Scraper Now" button above
📋 Data: Stored in community_posts table
🔒 Rate limit: 1.2s delay between subreddits
Signal Queue
High-priority permits sorted by BIP Score — ready for dealer assignment
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| Rank | Address | Luxury Tier | BIP Score | Timing | Signal Type | Status | Action |
|---|---|---|---|---|---|---|---|
Lead Dashboard
All leads — building permits (BIP), guide, calculator, permit quiz, wizard, and more
Source:
Building Permit Portfolio Value
PLATINUM $100 · GOLD $65 · SILVER $35 — Created vs Sold vs Uncaptured
Created
Sold
Uncaptured
Today vs yesterday
CREATED
—
—
SOLD
$0
0 leads
Converted: 0%
$0 uncaptured
Yesterday prior day
CREATED
—
—
SOLD
$0
0 leads
Converted: 0%
$0 uncaptured
Week to Date vs last wk
CREATED
—
—
SOLD
$0
0 leads
Converted: 0%
$0 uncaptured
Month to Date vs last mo
CREATED
—
—
SOLD
$0
0 leads
Converted: 0%
$0 uncaptured
Year to Date vs last yr
CREATED
—
—
SOLD
$0
0 leads
Converted: 0%
$0 uncaptured
Total Leads
—
Platinum
—
Gold
—
Silver
—
Assigned Today
—
🔴 NOW
—
Final inspection • buy this month
🟠 SOON
—
Rough inspections • 60-90 days
🟡 BUILDING
—
Framing • 4-6 months
🟢 EARLY
—
Just filed • 8-12+ months
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| Address | Permit Type | Project Value | BIP Score | Tier | Filing Date | Inspection Phase | Timing | Lead Status | Actions |
|---|---|---|---|---|---|---|---|---|---|
🌿 FreePermitApp Consumer Leads
Leads captured from the quiz, calculator, estimator, guide, and other FreePermitApp forms
Filter:
| Name | Phone | Source | Project | Budget | Timeline | Details | Value | Submitted | |
|---|---|---|---|---|---|---|---|---|---|
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⚡ Pre-Permit Signals
Early warning system — properties likely to file building permits in the next 30–180 days. 3-6 month head start over permit-based competitors.
Active Signals
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High Confidence (75+)
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Converted to Permit
—
Avg Confidence
—
Pipeline Value
—
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Territory Management
Dealer territory assignments and active lead distribution by ZIP code
| Territory Name | ZIP Codes | Assigned Dealer | Active Leads | Priority |
|---|---|---|---|---|
| Rancho Santa Fe | 92067, 92091 | Mike Chen | 8 leads | ● High |
| Del Mar | 92014 | Sarah Kim | 5 leads | ● High |
| La Jolla | 92037 | Tom Rivera | 12 leads | ● Medium |
| Solana Beach | 92075 | Jennifer Park | 3 leads | ● Medium |
| Carmel Valley | 92130 | (Unassigned) | 0 leads | ● Low |
FPA Lead Splitting Engine
Split consumer leads into non-competing vertical slots — sell each vertical independently
Total Submissions
—
Vertical Leads
—
— available
Sold Leads
—
Revenue
—
total collected
Unsold Opportunity
—
at list price
Active Buyers
—
Revenue by Buyer
| Buyer | Leads | Revenue |
|---|
Revenue by Vertical
| Vertical | Sold | Revenue |
|---|
Google Analytics
All 95 sites · Measurement ID: G-3KXYNF34DF
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| Homeowner | Project | ZIP | Vertical | Status | Buyer | Sale Price | Sold At | Action |
|---|---|---|---|---|---|---|---|---|
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| Date | Homeowner | Project | ZIP | Source | Verticals | Sold | Revenue | Mode | |
|---|---|---|---|---|---|---|---|---|---|
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| Company | Contact | Phone | Verticals | Custom Price | Type | Leads Bought | Total Spend | Status | Action | |
|---|---|---|---|---|---|---|---|---|---|---|
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Default Vertical Pricing
| Vertical | Phase 1 ($) | Exclusive ($) | Multi-Vert ($) | Edit |
|---|---|---|---|---|
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Buyer Price Overrides
| Buyer | Vertical | Price | Effective | Del |
|---|---|---|---|---|
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Pricing Model: Phase 1 = $45/lead, sold once (exclusive). Phase 2 = $25/non-competing per vertical, $85/100% exclusive. Price is snapshotted at time of sale — historical records retain their original price.
Multi-Vertical Lead Packaging
Same permit sold to 6 non-competing buyer categories — maximize revenue per lead
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| Address | Vertical | Primary Score | Est. Price | Status | Assigned To | Actions |
|---|---|---|---|---|---|---|
Dealer Accounts
Registered buyers per vertical
| Name | Company | Vertical | Territory Zips | Status | Actions | |
|---|---|---|---|---|---|---|
💰 Pricing Reference
Internal-only. All CPL rates, tier multipliers, and vertical pricing. Not shown on the public website.
PLATINUM Tier
$100/lead
Score 85–100 · Highest intent · New build or full renovation
GOLD Tier
$65/lead
Score 65–84 · Strong signals · Active renovation
SILVER Tier
$35/lead
Score 40–64 · Moderate signals · Standard residential
Lead Vertical CPL — Uniform Tier Pricing
Price is determined by Opportunity Score tier only — NOT by vertical. A Platinum lead costs $100 whether you're selling appliances, windows, or anything else. Exclusive add-on: $400 flat regardless of tier or vertical.
| Vertical | Score Model | PLATINUM (85+) | GOLD (65–84) | SILVER (40–64) | BASE (<40) | Exclusive Add-on |
|---|---|---|---|---|---|---|
| 🏠 Appliance Dealer | BIP Score | $100 | $65 | $35 | — | +$400 |
| 🏡 Real Estate Agent | Flip Score | $100 | $65 | $35 | — | +$400 |
| 🏦 Mortgage Lender | Refi Score | $100 | $65 | $35 | — | +$400 |
| 📋 Title Company | Transaction Score | $100 | $65 | $35 | — | +$400 |
| 🛋️ Home Stager | Listing Readiness | $100 | $65 | $35 | — | +$400 |
| 🚚 Moving Company | Move Probability | $100 | $65 | $35 | — | +$400 |
| 🪟 Windows & Doors New | Opportunity Score | $100 | $65 | $35 | — | +$400 |
Windows & Doors target profile: PLATINUM = new build or full window/door replacement; GOLD = renovation with window work; SILVER = standard residential. Same tier pricing applies as all other verticals.
Product Category CPL — Uniform Base Rate
All 15 categories use the same base rate (GOLD tier = $65/lead). Final CPL by tier: PLATINUM $100 / GOLD $65 / SILVER $35. No per-category multipliers — the category does not change the price. Exclusive = $400 flat. Bundle = base × 18/mo. Exclusive territory = base × 35/mo.
🧊 Appliances
$65/lead base
🚪 Cabinetry
$65/lead base
📡 Smart Home / AV
$65/lead base
🏊 Pool / Spa
$65/lead base
💎 Countertops / Stone
$65/lead base
🪵 Flooring
$65/lead base
🪟 Windows / Doors
$65/lead base
💡 Lighting / Electrical
$65/lead base
🌬️ HVAC
$65/lead base
🌳 Landscaping
$65/lead base
🚿 Plumbing Fixtures
$65/lead base
🏚️ Roofing
$65/lead base
☀️ Solar / Energy
$65/lead base
🔒 Security / Alarm
$65/lead base
🎨 Paint / Finishes
$65/lead base
Bundle / Exclusive Multipliers
Single lead: base × 1 (per lead)
Monthly bundle: base × 18 /mo (25 leads included)
Exclusive territory: base × 35 /mo (unlimited, territory-locked)
Arbitrage Eliminated — Uniform Tier Pricing
Pricing is now uniform across all verticals and product categories. A Platinum lead costs $100 whether the buyer is an appliance dealer, window company, flooring contractor, or any other vertical. No arbitrage is possible — there's no "cheap vertical" to game. Buyers pay for the quality of the homeowner (Opportunity Score tier), not the product category.
SummitOS Sales Tools
CPL pricing models, territory planning, and dealer targeting — all in one place
🧾 Accounting
Monthly invoices, billing summaries, and payment tracking for all customers.
Total Invoiced
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Paid
—
Outstanding
—
Overdue
—
All Invoices
—
0 invoices
| Invoice # | Customer | Billing Month | Territory / Vertical | Amount | Status | Payment Link | Sent | |
|---|---|---|---|---|---|---|---|---|
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📣 Marketing
Consumer lead gen campaigns, offer management, and pre-intent form submissions
Total Leads Captured
—
Leads (Last 30 Days)
—
Leads (Last 7 Days)
—
Active Discount Campaigns
—
💰 Discount Offers
Which dealers are funding which discount offers, by vertical
| Dealer | Vertical | Territory | Discount | Type | Status | Notes | |
|---|---|---|---|---|---|---|---|
🎯 Pre-Intent Leads
Recent form submissions from the consumer landing page
| Name | Company | Category | Territory | Role | Submitted | Status | |
|---|---|---|---|---|---|---|---|
📘 Guides
Homeowners who downloaded "The 7 Costly Mistakes" guide
Total Leads
—
Last 7 Days
—
Ready to Build
—
Within 6 months
High Budget
—
$150K+
| # | Name | Phone | Project Type | Timeline | Budget | TCPA | Submitted | |
|---|---|---|---|---|---|---|---|---|
🧮 Calculator Leads
Homeowners who used the Renovation Cost Calculator at /calculator
Total Leads
—
Last 7 Days
—
Kitchen / Bath
—
Most common request
Luxury Finish
—
Luxury/Custom selected
| # | Name | Phone | Project Type | Home Size | Finish Level | ZIP | Submitted | |
|---|---|---|---|---|---|---|---|---|
🎨 Design Style Quiz
Homeowners who discovered their design style at /quiz
Total Leads
—
Last 7 Days
—
Modern/Minimal
—
Modern Minimalist style
Luxury Profile
—
Classic Luxurist style
| # | Name | Phone | Style Profile | Kitchen | Countertop | Budget Mindset | TCPA | Submitted | |
|---|---|---|---|---|---|---|---|---|---|
🏠 Property Tax Estimator
Homeowners who used the tax impact calculator at /taxes
Total Leads
—
Last 7 Days
—
High Impact
—
Addition / New Construction
Large Budget
—
$100K+ reno budget
| # | Name | Phone | Home Value | Reno Budget | Project Type | ZIP | TCPA | Submitted | |
|---|---|---|---|---|---|---|---|---|---|
🏘️ Neighbor Builds Feed
Homeowners who signed up at /neighborhood to see what neighbors are building
Total Leads
—
Last 7 Days
—
This Month
—
TCPA Opted In
—
| # | Name | Phone | ZIP Code | TCPA | Submitted | |
|---|---|---|---|---|---|---|
💚 Health Email Captures
Emails collected via ZIP → email gate on health/provider network sites (freediabetesapp.com, freeanxietyapp.com, etc.)
Total Captures
—
Last 7 Days
—
Last 30 Days
—
Active Domains
—
| # | Domain | Condition | ZIP | Captured | |
|---|---|---|---|---|---|
💊 Pharma Leads
Leads from the "Get Help Paying for Your Medication" forms on health condition pages.
Total Leads
—
Today
—
This Week
—
This Month
—
| # | Name | Condition | Medication | Insurance | ZIP | Domain | Date | |
|---|---|---|---|---|---|---|---|---|
🔨 Contractor Checklist
Homeowners who downloaded "5 Questions Before Hiring a Contractor" at /contractor-checklist
Total Leads
—
Last 7 Days
—
Hiring Soon
—
Within 30–90 days
TCPA Opted In
—
| # | Name | Phone | Project Type | Hiring Timeline | TCPA | Submitted | |
|---|---|---|---|---|---|---|---|
📋 Permit Wizard Leads
Progressive lead capture from the /permit-help wizard. Partial leads (abandoned mid-wizard) are still valuable — email + phone captured by Step 2.
Total Leads
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Complete
—
Partial
—
Completion Rate
—
Leads This Week
—
Avg Step Reached
—
of 7 steps
| # | Status | Step | Name | Phone | Address | Project | Budget | Timeline | TCPA | Submitted | |
|---|---|---|---|---|---|---|---|---|---|---|---|
🗺 Permit Guides
Manage jurisdiction-specific permit guide pages (SEO landing pages → /permits/:state/:city)
| Jurisdiction | State | Slug | Status | Permit Types | FAQs | Last Verified | Actions |
|---|---|---|---|---|---|---|---|
📊 A/B Test Overview
Lead counts across all 6 magnets — your acquisition command center
All Magnets — Head to Head
| Lead Magnet | Path | Total Leads | This Week | % of Total |
|---|---|---|---|---|
💬 Community Moderation
Manage comments, posts, and users from the FreePermitApp community feed
Total Posts
—
Total Comments
—
This Week
—
Flagged
—
Registered Users
—
Filter:
Community Posts
Source:
Submission Overview
Total homeowner submissions, vertical lead generation, and monetization rate
Total Submissions
—
Vertical Slots Created
—
Slots Sold
—
Slots Available
—
Monetization Rate
—
By Project Type
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| Project Type | Submissions | Vertical Slots | Slots Sold | Monetization Rate |
|---|---|---|---|---|
Revenue Tracking
Historically accurate — prices reflect what was charged at time of sale, not current rates
Total Revenue
—
Leads Sold
—
Sell-Through Rate
—
Avg Price / Lead
—
Unique Submissions
—
Revenue / Submission
—
Revenue Over Time
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By Client
| Client | Leads | Revenue | Avg $ |
|---|---|---|---|
By Vertical
| Vertical | Leads | Revenue | Avg $ |
|---|---|---|---|
By Project Type
| Project | Leads | Revenue | Avg $ |
|---|---|---|---|
Vertical Performance
Sell rate, time to sell, revenue earned, and untapped potential by vertical category
All Verticals
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| Vertical | Total Leads | Sold | Available | Sell Rate | Avg Hours to Sell | Revenue Earned | Untapped Revenue |
|---|---|---|---|---|---|---|---|
Total Untapped Revenue
Available vertical slots × their listed price — revenue if buyers are found for all
—
Client Dashboard
Leads delivered per client, pricing history, and volume trends
Revenue by Buyer
All Buyers click any row for details
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| Client | Company | Vertical | Status | Leads Delivered | Total Revenue | Avg Price / Lead | Last Activity |
|---|---|---|---|---|---|---|---|
Pipeline View
Available leads not yet assigned — your sales opportunity queue
Available Leads
—
Potential Revenue
—
Verticals
—
ZIP Codes
—
Available Leads
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| Address | ZIP | Project Type | Vertical | Luxury Score | Est. Value | Price | Filed | Action |
|---|---|---|---|---|---|---|---|---|
Revenue by Source
Which lead funnels generate the most valuable leads — ZIP guides, permit pages, calculator, quiz
FPA Lead Sources
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| Source Page | Leads Sold | Revenue | Avg $ |
|---|---|---|---|
By Project Type (Permit Leads)
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| Project Type | Leads Sold | Revenue | Avg $ |
|---|---|---|---|
Geographic Performance
Revenue by state and ZIP code — identify highest-value markets for buyer conversations
Revenue by State
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| State | Leads | Revenue | Avg $ | ZIPs |
|---|---|---|---|---|
Top ZIP Codes by Revenue
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| ZIP | City | State | Leads | Revenue | Avg $ |
|---|---|---|---|---|---|
Traffic Analytics
First-party traffic data for FreePermitApp.com & SummitChannelPartners.com
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Daily Traffic pageviews vs unique visitors
Pageviews by Section page type breakdown
Traffic Sources organic, direct, referral, social
Pages & Content
Top pages, ZIP guides, and project guide performance
By Page Section
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Top Project Guides
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Top 50 Pages
| # | Page Path | Pageviews | Unique Visitors |
|---|---|---|---|
Top ZIP Code Guides
| # | ZIP Code | Pageviews | Unique Visitors |
|---|---|---|---|
Traffic Sources
Where your visitors come from — organic, direct, referral, social, paid
By Traffic Source
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Source Distribution
Paid vs Organic
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Daily Paid vs Organic Trend
Paid Channels
| Source | Medium | Pageviews | Visitors |
|---|---|---|---|
Organic Sources
| Search Engine / Domain | Pageviews | Visitors |
|---|---|---|
Top Referring Domains
| # | Domain | Pageviews | Unique Visitors |
|---|---|---|---|
UTM Campaigns
| Source | Medium | Campaign | Pageviews | Visitors |
|---|---|---|---|---|
Geographic Breakdown
Traffic by state — based on ZIP code from page visited
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Lead Funnel
Visitor → lead conversion rates by page type
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Real-time Activity
Last 24 hours — recent pageviews and active visitors
Active Last Hour
—
unique visitors
Live
Last 24h Pageviews
—
Last 24h Unique Visitors
—
Last 24h Sessions
—
Hourly Activity last 24 hours
Recent Activity Feed
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Affiliate Performance
Click tracking across all sites + commission earnings
Clicks (Range)
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Clicks Today
—
Clicks This Week
—
Clicks This Month
—
Total Commissions
—
Earnings Per Click
—
Top Performing Pages
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| Page | Site | Program | Clicks |
|---|---|---|---|
Performance by Program
Clicks and commissions broken down by affiliate program
Affiliate Programs
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| Program | Clicks | Unique Visitors | Commissions (CJ) | EPC |
|---|---|---|---|---|
Performance by Site
Which site drives the most affiliate clicks and revenue
Sites
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| Site | Clicks | Unique Visitors | % of Total |
|---|---|---|---|
Mobile vs Desktop
Site click-bar
CJ Commissions
Commission data synced from Commission Junction's API
Total Commissions
—
Earned (Active)
—
Pending (New)
—
Locked
—
Paid Out
—
Last Sync
—
Commission Records
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| Date | Advertiser | Order ID | Sale Amt | Commission | Status | Type |
|---|---|---|---|---|---|---|
Affiliate Trends
Daily clicks vs commissions — spot conversion patterns
Daily Clicks
Daily Commissions ($)
Daily Breakdown
| Date | Clicks | Commissions | EPC |
|---|---|---|---|
Export Affiliate Data
Download click or commission data as CSV
Affiliate Clicks
All click events with program, site, page, device, and visitor ID.
CJ Commissions
Commission records with amounts, statuses, and advertiser info.
💡 Print-friendly — use Ctrl+P / Cmd+P from any affiliate tab to print that view. Or select any tab and use File → Print for a clean dashboard printout.